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Indian : Rs.599
International : $15

You have spent hours of time and money on your business. Now it’s time for everyone to know about you. But it’s not that easy. We have to grab the attention of the media by sending them something that is worth talking about. We should always look for the human element … the media wants to be able to tell stories, and stories are best told relying on the human element. This online learning episode includes the important tips on how to let the world know about the business.


The main motive of ‘Messaging & Working With the Media’is to make the learner understand the techniques to approach the media with a compelling story about the business.

  • Know your audience – who are you targeting? It’s not the media – the media is simply the platform to get to your key audience
  • Know your key messages – aim for 3 key points that you will hammer home in every interview … with human stories to back up each key message
  • Look the part – being on camera is different than everyday style … make sure your on-camera ‘look’ does nothing to distract the viewer from your message and your eyes
  • KISS – keep it simple stupid! Always boil down messages to simple themes in everyday language – no jargon, no complicated thoughts or messages.

While studying the course ‘Messaging & Working With the Media’, understudy will come to learn about the following topics:

  • Upsides and downsides of attracting media attention
  • What reporters are looking for in a story
  • Video-based promotional material gives you an advantage
  • Too much information is a bad thing
  • Choose the best media outlets
  • How to pick a reporter, columnist or editor & how to contact them
  • Dress the part
  • The importance of “people” stories
  • The importance of having a website to refer to
  • The message needs to fit the length of the interview
  • Why a press release should be event oriented
  • The difference between advertising & interview messaging
  • Do you need a public relations specialist?
  • 5 things a startup can do to improve its media relations
  • Keep it simple!

Well in form of Real World Entrepreneur Trainingvideos the content distribution will include;

Segments per EpisodeDuration
Expert Session Part - I12:30
Expert Session - Media Training16:28
Expert Session - Messaging06:45
Expert Session Part - II04:59
Entrepreneur Summary & Reflections05:05 
Total time  47:45

  • Willingness to widen your knowledge about the ways to communicate with the media.
  • Ability to develop the professional skills a businessman requires.
  • A good understanding of English.
  • Content in form of videos.
  • The ability to derive and analyse the media outlets.
  • Offers frameworks for understanding key topics in media training, press release and much more.
  • Focuses on explanations of concepts like public relations, interview messaging etc.
Frequently Asked Questions

Who is the certifying body for the courses?
After successful completion of the course, students will get certificate from Rapid Skillz jointly signed by Professor of the course.

What will I get after the completion of the programme?
As it is training oriented program, after completion you will find yourself with more confidence with increased knowledge related of this course along with Rapid Skillz Certificate.

What is the duration of the programme?
The duration of this program is 3 months.

What is the difference between classroom teaching and online course?
Classroom teaching requires physical presence of classroom and teacher, whereas distance learning courses can be studied anytime,anywhere as per your time schedule and convenience.

Can Foreign Nationals apply for the course?
Yes, anybody can apply from any part of the globe.For details of Fee Structure please contact us at or call at+91-9958934646

In case I am unable to take the exam will my fees be refunded?
As a policy under no circumstances will the fees be refunded to the candidate after registration.

Can I take two or more certification exams at one time?
Yes you can take as many numbers of courses at a time.

Do you have any refund policy for this course?
We do not refund any payment. However we assure you of complete satisfaction. If you have any service related issue please contact us or mail us at

What are the various options of making payment?
You can pay using Debit Card/Credit Card/Net Banking and cash cards.

What is the minimum eligibility required to get myself enrolled for the Programme?
Anybody can apply.


Wendy Mayhew

President, Business Launch Solutions

Wendy Mayhew is an accomplished businesswoman with a flair for helping first-time entrepreneurs establish successful businesses. Drawing on early experience in the telecom and satellite technology sectors, and on later experience as the owner-manager of a full-service communications firm and a promotional products production house, Wendy is always on the watch for innovative ways to harness technology in the service of business needs. Among the first to recognize the potential of social media to gather business intelligence, engage clients, and market products and services, Wendy’s perspective on web-assisted business development is particularly appealing to today’s generation of would-be entrepreneurs.

Why hasn’t anyone done this before? That’s the response of many learners encountering the Real Time Entrepreneur Training video series for the first time. Wendy drew her inspiration from reality TV. She asked: Why not take viewers behind-the-scenes to see how real entrepreneurs and their advisors tackle the many challenges of establishing a business? What Wendy realized is that new entrepreneurs need insights into the human challenges, costs and rewards of establishing a new business even more than they need the facts, figures and templates provided by most start-up manuals. The resulting 13-module learning program meets that need – and more.

Wendy’s latest project is to assist the newest segment of entrepreneurship, seniorpreneurs. Wendy guides and helps the 50+ generation discover entrepreneurship through speaking engagements and workshops. Wendy has global ties with groups and organizations supporting older entrepreneurs who are moving to become business owners for the first time. Wendy has become Canada’s most influential advocate and catalyst for senior entrepreneurship and has been an active advisor and supportive Advisor to Startup Canada in the National Capital Region.

As a professional advisor and as a long-time volunteer contributor to Futurepreneur Canada, Startup Canada Pivot Magazine, guest blogging and a sought after speaker at Colleges & Universities and other organizations focused on entrepreneurial development, Wendy continues to share how-to advice and success strategies with business start-ups across Canada.

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