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Social Media in the Workplace

Indian : Rs.2000
International : $34

We are being flooded with Social Media invitations and updates. Web-based communication icons like Twitter, FaceBook, YouTube, and LinkedIn are dominating the way we interact with each other. People are feeling the need to be updated at all times. Understanding Social Media is about communicating the right way. Social media channels are becoming the main form of communication. This program will equip the participants to realize how Social media and the Workplace can work together.


People are beginning to communicate more through electronic means than face to face and also they feel to be updated at all times. It has become a time eater, and businesses are quickly becoming aware of the drain it can have on productivity. People love to share, but they need to know what is alright to share and what should not be sent out. Through this program, the understudies will be able to learn the use and alter social media, the way to keep it secure. They will also be able to establish its rules for the company posts. The learners will also be able to discover the benefits and pitfalls of using social media.


Module One: Getting Started
Module Two: What is Social Media?

  • Online Communities.
  • User Created Content. 
  • Information Sharing.
  • Communication Tools. 
  • Case Study.
  • Review Questions.

Module Three: Defining Your Social Media Policy (I)

  • It Should be a Living Document.
  • Choosing an Information Officer.
  • What Can and Cannot Be Shared.
  • Legal and Ethic Specifications. 
  • Case Study.
  • Review Questions.

Module Four: Defining Your Social Media Policy (II)

  • New Hire Orientation.
  • Let Common Sense Guide You. 
  • Nothing Offensive.
  • Rules on Soliciting and Personal Posts. 
  • Case Study.
  • Review Questions.

Module Five: Creating a Living Document

  • What is a Living Document?
  • How Often is it Revised?
  • Who Will Be in Charge?
  • Change Management. 
  • Case Study.
  • Review Questions.

Module Six: Keeping an Eye on Security

  • Password Rules
  • Needs Constant Monitoring
  • Keeping Information Confidential
  • Protecting Intellectual Property
  • Case Study
  • Review Questions

Module Seven: Rules to Follow When Posting (I)

  • Always Show Respect.
  • Stop and Think Before You Post. 
  • Always Be Honest.
  • Never Discredit or Talk Ill of Competitors. 
  • Case Study.
  • Review Questions.

Module Eight: Rules to Follow When Posting (II)

  • Be Transparent.
  • Act Like You Would in Real Life.
  • Grammar and Spelling Still Counts. 
  • Never Post When You are Angry. 
  • Case Study.
  • Review Questions.

Module Nine: Benefits of Social Media

  • From Audience to Author
  • Builds Customer Loyalty
  • Speed and Flexibility in Communication
  • Two Way Communications
  • Case Study
  • Review Questions

Module Ten: The Pitfalls of Social Media

  • Bullying.
  • Group Think. 
  • Trolling.
  • Remember, It is Out There Forever. 
  • Case Study.
  • Review Questions.

Module Eleven: Listen to Your Customers

  • They Provide Great Feedback. 
  • It Makes Them Happy.
  • Improves Your Brand.
  • Improves Product Development. 
  • Case Study.
  • Review Questions.

Module Twelve: Wrapping Up

  • Words from the Wise
  • Willingness to widen your knowledge about Social media in the Workplace.
  • Ability to develop the professional skills to use social media effectively at their workplace.
  • A good understanding of English and computer literacy.
  • Content in PDF and Powerpoint Slides Format.
  • Activities like Pre Assignment, Action Plan, Evaluation Form etc.
  • Offers frameworks for understanding key topics in Social Media.
  • Focuses on explanations of concepts, phenomena, and theories.
Frequently Asked Questions

Who is the certifying body for the courses?

After successful completion of the course, students will get certificate from Rapid Skillz jointly signed by Professor of the course.

What will I get after the completion of the programme?

As it is training oriented program, after completion you will find yourself with more confidence with increased knowledge related of this course along with Rapid Skillz Certificate.

What is the duration of the programme?

The duration of this program is 3 months.

What is the difference between classroom teaching and online course?

Classroom teaching requires physical presence of classroom and teacher, whereas distance learning courses can be studied anytime, anywhere as per your time schedule and convenience.

Can Foreign Nationals apply for the course?

Yes, anybody can apply from any part of the globe.For details of Fee Structure please contact us at or call at +91-9958934646

In case I am unable to take the exam will my fees be refunded?

As a policy under no circumstances will the fees be refunded to the candidate after registration.

Can I take two or more certification exams at one time?

Yes you can take as many numbers of courses at a time.

Does the exam is available only in India?

No, Exam is available all over the globe.

If I fail, what is the procedure to be followed for reappearing in the exam?

If you fail due to some reasons, you have to pay re-appear fee which is 50 % of the course fee and give your exam again.

How many attempts can I give for a certification exam?

There is no limit on re-appearance. You can re-appear by paying re-appear fee as many times you want.

When is the exam conducted?

Duration of the course is 3 months, whenever you are prepared for exams within duration of the course you can appear for exams.

What is the passing percentage?

Passing percentage is 50%.

Do you have any refund policy for this course?

We do not refund any payment. However we assure you of complete satisfaction. If you have any service related issue please contact us or mail us at

What are the various options of making payment?

You can pay using Debit Card/Credit Card/Net Banking and cash cards.

Is there any option of interacting with the faculty?

Yes you have chance to interact with faculty twice in a month for 15 minutes and we would arrange a Skype call or you can get your emails answered from faculty.

What is the minimum eligibility required to get myself enrolled for the Programme?

Anybody can apply.


Col (Retd.) Baljit Bakshi

Founder member of SAKSHAM, Col ( Retd ) Baljit Bakshi, started his career in Indian Armed Forces in Regiment of Artillery. He gained the highest qualification of a trainer, known as Instructor in Gunnery, early in his career. Always leading from front, Baljit was recommended for gallantry award for his exceptional courage and leadership qualities during Indo-Pak conflict in J & K. He took premature retirement from Army when he was at the peak of his career and was commanding an Artillery Unit. After serving the nation for 23 years, Baljit decided to join the corporate world in pursuit of his leadership qualities. He was the first serving officer from Indian Armed forces to have done 2 year full time MBA course from XLRI, Jamshedpur.

Baljit joined House of Tata in 1995 as a senior executive in one of the Tata Steel companies (Tayo Rolls Ltd), where he rose to become a key resource within the Group. Soon he was heading five of the key functions of this company, namely, HR/IR, Strategic Planning, Business Excellence, Business Ethics and Corporate Social Responsibility. He is one of the founder Senior Assessors of Tata Business Excellence Model ( TBEM ). Baljit is on the panel of Senior Assessors of CII EXIM BANK Award. He has been the Lead Assessor of ISO 9001, 2000, and a Certified Quality Analyst.

Baljit joined Ashok Leyland Ltd in 2007 as Head of HR in their Greenfield Project in Pantnagar. The project was completed in record time of less than three years.

At Saksham, Baljit designed and delivered close to 300 workshops for workers, associates, front line supervisors and managers aimed at improving quality, productivity and cost control parameters in different organisations. This is achieved through motivational and inspirational modules aimed at modulating the behavior and attitude of ground level work force. This is backed by “Personal Effectiveness” and “Performance Improvement” workshops for middle and senior management cadres.

As visiting faculty, Baljit has delivered lectures in XLRI Jamshedpur on wide ranging topics of HR, IR, Strategic Planning and General Management. As founder member of SAKSHAM, Baljit wishes to share his work experience of over four decades with a larger section of society. His knowledge and experience as a team leader, and his passion for excellence can add immense value to any organization or institution. 

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