INTRODUCTION TO MARKETING WRITING
How to write powerful and effective marketing copy.
A self-paced course aimed at writers working in business. This course will help you understand the importance of good writing in all business communications, from advertising, web content and brochure copy to marketing emails.
During the course you will study what makes business writing effective, and learn how good writing can increase profits and make your business work better.
This course runs over three months, and includes 12 sessions which last for a week each. The learning materials include videos, podcasts, reading suggestions, practical writing exercises, and examples of good and bad practice. However, we give access for the three months. All the learning materials are available 24 hours a day, and sessions you have completed remain available throughout the course for you to review.
You have the option of sharing your practical exercises and discussing and critiquing your work with other students.
This course allows you to:
On completing this course you should be able to demonstrate:
High quality writing skills are essential in all forms of business – to increase awareness of an organisation, campaign, product or service. The skills and practical techniques taught on this course will be useful for PR and publicity staff and also anyone in a business that has to communicate with clients, customers, partners or other departments within an organisation.
People who have completed our writing courses are working as copywriters, content producers, book authors, editors, publishing executives, proofreaders, book reviewers, film reviewers, screenwriters, TV researchers, web writers, bloggers, self-published authors, sales, marketing and PR executives, journalists.
Session 1: What is marketing writing?
What is the purpose of writing in business?
An introduction to the key concepts and how marketing writing affects audiences.
Session 2: Different types of marketing writing
Analysing various styles and what makes each one tick.
Session 3: Creative briefs – basics
Why briefs are at the heart of successful marketing writing. Essential components of a brief.
Session 4: Creative briefs – writing your own
Thinking about your audience and making a brief work for different needs.
Session 5: What makes writing effective?
Good and bad style basics, including opaque words and phrases plus ways of declogging your text, cutting and focusing.
Session 6: Writing as you speak
Outlining your proposition, key message or core description.
Session 7: How marketing writing works
What makes people buy, and how to reflect that in writing.
Session 8: Structuring a piece of marketing writing
Features vs benefits; the relative value of headlines, main text, boxouts, quotes and fact boxes.
Session 9: The importance of the call to action
Analysing and assembling the core components of a campaign.
Session 10: Getting your key message noticed
What are you really trying to say, and what’s the best container for your message?
Session 11: What makes a headline work
The critical role of the headline and first sentence; experimenting with different types.
Session 12: Write your own marketing portfolio
Now work on longer pieces of writing to build a portfolio of work (up to 2,000 words) using all the techniques you have learned during the course. Option to critique your fellow writers.
Willingness to widen your reading improve your writing and critical skills, and produce original work. Ability to develop the professional skills a writer requires (discipline, attention to detail, working to deadlines, editing and proofreading). A good understanding of written English. See also technical requirements under FAQs, below.
A better understanding of the conventions of marketing writing and how they can be applied creatively to your business practice. Improved writing skills and English. Greater technical proficiency in the use of grammar, spelling, punctuation and syntax. An expanded writing repertoire and range of techniques and a portfolio of business writing developed during the course.
What will I get after the completion of the programme?
As it is training oriented program, after completion you will find yourself with more confidence with increased knowledge related of this course along with Rapid Skillz Certificate.
What is the minimum eligibility required to get myself enrolled for the programme?
Anybody can apply.
What is the duration of the programme?
The duration of this program is 3 months.
What is the difference between classroom teaching and online course?
Classroom teaching requires physical presence of classroom and teacher, whereas distance learning courses can be studied anytime, anywhere as per your time schedule and convenience.
What kind of career avenues will open for me after taking this course?
The career avenues after taking this course extend over multiple industries and multiple functions because you would get more knowledge and you would be more efficient in your skills.
What kind of study material is provided?
You will get online access to study using Rapid Skillz LMS where you will find material supporting the course.
Can Foreign Nationals apply for the course?
Yes, anybody can apply from any part of the globe.For details of Fee Structure please contact us at firstname.lastname@example.org or call at +91-9958934646
In case I am unable to take the exam will my fees be refunded?
As a policy under no circumstances will the fees be refunded to the candidate after registration.
Can I take two or more certification exams at one time?
Yes you can take as many numbers of courses at a time.
Does the exam is available only in India?
No, Exam is available all over the globe.
If I fail, what is the procedure to be followed for reappearing in the exam?
If you fail due to some reasons, you have to pay re-appear fee which is 50 % of the course fee and give your exam again.
How many attempts can I give for a certification exam?
There is no limit on re-appearance. You can re-appear by paying re-appear fee as many times you want.
When is the exam conducted?
Duration of the course is 3 months, whenever you are prepared for exams within duration of the course you can appear for exams.
What is the passing percentage?
Passing percentage is 50%.
Do you have any refund policy for this course?
We do not refund any payment. However we assure you of complete satisfaction. If you have any service related issue please contact us or mail us at email@example.com
What are the various options of making payment?
You can pay using Debit Card/Credit Card/Net Banking and cash cards.
Who is the certifying body for the courses?
After successful completion of the course, students will get certificate from Rapid Skillz and PWA(Professional Writing Academy) jointly signed by Professor of the course.
The Professional Writing Academy is a UK-based company formed by university professors and published writers. PWA develops high quality online courses and support for writers at all professional levels and who are writing in all forms and genres.
The course director, Piers Alder, is an experienced journalist and business writer with experience of working with banks, fashion brands, start-ups and international businesses. He also an editor and university lecturer.