Call us at:- +91-9958934646

Create a free profile as


Indian : Rs.11800
International : $189
Mobile is transforming digital marketing in a big way. Learn to market your business through SMS, QR Codes, Mobile Ads, etc.
  • App Marketing & Monetization
  • Get an overview of app marketing & app monetization
  • Mobile analytics and optimization
  • Learn to monitor analytics for an app & mobile search optimization.
  • Mobile marketing tools
  • Explore various mobile marketing tools in the market.
  • With this mobile marketing program learn how you can market your business through SMS, QR Codes, Mobile Ads, etc.
  • You can evaluate whether to choose Text Based Ads or Standard Banners or Rich Media Ads, to succeed in the competitive marketing world, by implementing the best practices.
  • Know how best to market and distribute you app in the current ecosystem using Google AdWords.
  • Know the various business models to monetize your mobile presence.
  • Implement various engagement parameters like Reviews and Ratings, to get back the lost mobile users.
Introduction : Why is Mobile Marketing ( MM) critical for success
  • The Indian Mobile Movement
  • Usage of Mobile, its unique strengths
  • Mobile Media consumption

Leveraging key Mobile Display Marketing Tools ( Part 1)
  • Opportunities in mobile marketing
  • What is display advertising
  • Display advertising ecosystem
  • Display Advertising Cost
  • Measure of success rich media
  • Measure of success videos
  • Creative best practices for display ads on mobile

Leveraging key Mobile Marketing Tools ( Part 2)
  • Introduction to Mobile Ads on Google Network
  • Overview of Mobile Ads on
  • Google Adwords Google Display Network for Mobile Apps
  • Ad Extensions for Mobile Apps
  • Mobile Social

Integrating Real World & Mobile
  • Introduction : Integrating Real World & Mobile
  • QR Code Promotion
  • Augmented Reality
  • Missed Call Format
  • IVRS in Cloud
  • SMS Marketing
  • SMS measure of success
  • Hotspot Marketing : Bluetooth (BLE), NFC

Usability & Building Your Mobile Presence
  • Importance and relevance of mobile presence
  • What is the User Interface?
  • What is the User Experience?
  • Why is Mobile web presence critical for success
  • Mobile Web UI: Best Practices
  • Mobile Web Analytics
  • Mobile Search Optimization
  • Ecosystem Overview: Mobile Apps: Native versus Hybrid versus Mobile Web
  • Mobile Apps: UI / UX Frameworks
  • Mobile App : Best Practices

App Marketing , Organic downloads
  • Building your App Store Presence
  • Alternative App Stores
  • Why is ASO important
  • App Store Optimization (ASO)
  • Application of ASO

App Marketing , Building engagement and Metric
  • App Metric that matter
  • Calculating Estimated Cost per Install (eCPI) and other media buying metric
  • Set up Analytics for Mobile App
  • Create app engagement through Push notifications
  • Create app engagement through in app advertising
  • Improve Ratings & Reviews
  • Leveraging Press & Blogs
  • Need for independent App Install Tracking
  • App Deeplinking
  • App Indexing
  • Profiling Mobile App Users

App Marketing Paid Media - Part 2
  • Channels for Driving Mobile App downloads
  • Facebook mobile ad installs
  • Best Practices App Install Creatives
  • Optimizing App Install Campaigns
  • Managing Placement Ads for Mobile
  • Bidding Strategy for Mobile App installs
  • Setting conversion tracking
  • Tracking Mobile App conversions

App Monetization
  • Overview of App Business Models
  • Approaches to Monetize Apps
  • Advertising based Monetization
  • Freemium models with In-App Purchases( IAP)
  • Subscription based Services
  • Finding the Right Ad Monetization strategy

Trends in Mobile Advertising
  • Trends in Mobile Advertising
  • Learn to integrate mobile into your overall marketing strategy.
  • Understand the future trends in Mobile Marketing.
  • Know how best to market and distribute you app in the current ecosystem using Google AdWords.
  • Find opportunities as Mobile Marketing Managers, Business Development Managers, Product Marketing Managers etc. The average salary for a Mobile Marketing professional vary between 2-16 lakhs INR per annum.
  • Small-to-medium sized business
  • Anyone keen on mobile ecosystems
  • E-Com Retailers
  • Aspiring Mobile Marketing Professionals
  • Local Entrepreneurs
  • Marketing Professionals
  • BBA/MBA Students
Frequently Asked Questions


Manipal ProLearn

Manipal ProLearn, a part of Manipal Global Education Services, offers a variety of professional certification programs across IT, Management and Finance domains. Carrying forward the Manipal legacy of over six decades in education, we help working professionals and students enhance their skills and fast-track their careers.
  • 25,000+ Professionals Trained
  • 15+ Global Knowledge Partners
  • 100 Professionally Certified Courses
  • 500 Classroom Batches
Manipal ProLearn has redefined learning in the professional certification program space with a wide range of course options, expert faculty and an award winning learning platform. Benchmarked against global certification standards of PMI, CIMA, PMBOK etc., our course content is designed and developed by industry experts.

Not only are these certification courses good for skill enhancement, but with industry recognized certification, they are also a great value add to one's resume. Over the last two years, more than 23,000 learners have advanced their careers with the aid of our courses.

Hot Courses

Our Partners