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Indian : Rs.6300
International : $156
Learn about digital marketing concepts and master digital marketing execution tools through simulation
Digital marketing to create 1.5 lakh jobs by 2016 and salary packages of a professional varies between 5-20 lakhs INR per annum.
  • Implement Digital Campaigns
  • Learn to plan and execute full fledged Digital Marketing Campaigns
  • Basics of SEO, SEM & SMM
  • Master the fundamentals of SEO, SEM & SMM.
  • Webinars and practice quizzes
  • Webinars by Digital Marketing experts to help you grasp concepts better.
Upon completion of this course students will be able to - 
  • Identify digital marketing strategies that have the potential to win.
  • Run digital marketing campaigns under stringent budgets.
  • Knowledge on a wide variety online marketing techniques. 
  • Ability to run online search and display campaigns. 
  • Techniques to improve page rankings on search, set up and manage social media page accounts.
  • Ability to manage and build a brand online.
Search Engine Optimisation (SEO)
  • Introduction to Online Search
  • Understanding How Search Engines Work
  • Understanding Google Page Rank
  • Introduction to Search Engine Optimisation
  • How to Build an Accessible Site?
  • Keyword Research and Optimisation
  • Link Building Strategies
  • Useful Tools for SEO
  • The Past, Present and Future of SEO

Search Engine Marketing (SEM)
  • Introduction to Internet and Search Engine Marketing
  • Getting Started with Google Adwords
  • Adwords Account Structure
  • Navigating in Google Adwords
  • Working with Keywords
  • Creating Ads in Google Adwords
  • Creating and Managing your First Ad Campaign
  • Adwords Reporting and Account Performance Reports
  • Enhanced Campaign

Social Media Marketing (SMM)
  • Beginners Guide to the World of SMM
  • Why Social Media ?
  • Getting Started with Social Media
  • Building Relationships via Facebook
  • Building Relationships via Twitter
  • Building Relationships via LinkedIN
  • Marketing through YouTube
  • Handling Positive and Negative Comments
  • Social Media Content Base Creation `
  • Who is Doing it Right?

  • Analytics 101
  • Web Analytics and Intelligence Tools
  • Basic Metrics Demystified
  • Introduction to Google Analytics
  • Goals and Actionable Insights
  • Data Management
  • Social Media Analytics
  • Social Media Goals and KPI’s
  • Tools for Social Media Analytics

Online Reputation Management (ORM)
  • What is ORM ?
  • Need and Benefits of ORM o Module
  • Case Studies
  • Getting Started with ORM
  • Building it right and tools required
  • Get access to 10 levels of a gaming experience worth $50,000 (virtual money) to create and test the performance of your ads.
  • Exhaustive practice on simulation giving hand-on experience on some of the tools used by a Digital Marketing professional.
  • Get an industry-wide recognized certification in Digital Marketing by Manipal ProLearn.
  • Brand building Manage and build a brand online with a certificate course in digital marketing.
  • Aspiring Digital Marketing experts
  • Entrepreneurs and budding entrepreneurs who want to fine tune their digital marketing campaigns
  • Students who want to start a career in digital marketing
  • Mid-level digital marketing managers/professionals who want to take their career to next level.
Frequently Asked Questions

What is the need for Digital Marketing?
Digital marketing is one industry that was virtually non-existent 5 years back but has gained immense momentum in the last 2 years. As per latest surveys, the average salary for a digital marketing expert is around INR 4,40,000 and maximum slabs could be upward of INR 25,00,000. With more and more of world population going online, it can be safely assumed that the prospects of digital marketing as a career is bound to increase.

What are the salient features of this program?
The highlight of Digital Marketing program is its dynamic course curriculum and exhaustive practice simulations which gives a hands-on experience on some of the tools that is required by a Digital Marketing Expert. During the course of the program a complete hands-on training is given to learners by industry experts.

Digital marketing trends keep changing frequently. Is the course curriculum updated accordingly?
Yes, and we pride ourselves for that. It is true that the trends of digital marketing keeps evolving from time to time and this is the precise reason that we hire the best industry experts who will keep you abreast with the latest developments in the world of digital marketing. Hence, we update the course content twice in a year.

I have got experience in traditional marketing. Will a shift to digital marketing be beneficial for my career?
Yes, very much. More and more companies are looking for people who have experience in traditional marketing along with knowledge of digital marketing.

What is the duration of Digital Marketing program?
The duration of the course is 90 days. You just need to spend 1 hour each day for 90 days to learn Digital Marketing and become a successful Digital Marketer.

What is a Simulator and how is it beneficial for me?
Simulator is an online tool which allows the students to learn the principles of online advertising through real-world scenarios in a simulated environment.  

Is the price of the program inclusive of taxes?
The price mentioned on the page is inclusive of all taxes and you do not have to pay anything over and above that.

Is this a distance or online program?
This is an online program, available in 2 modes – Online as well as Instructor-Led.

What is the difference between online program and instructor led program?
In the online mode, learning is self-paced, meaning learners have to learn about the course on their own using the study materials provided to them after registration. In the Instructor-led version, learners will be provided assistance of faculty who will take them through the course via live webinars.

Why Instructor led course version is better than online?
Unlike online version where you have to learn the program on your own, the instructor led version is much better as it has provision of live webinars and a dedicated faculty who will walk you through the course and also address your queries, if any, during the webinars. You can also chat with them to resolve doubts.

Is there any option of face-to-face classes?
No. Online and instructor-led are the only options available for this program.

How and when are the exams conducted?
The exams window is activated 1 month after the course purchase. You will get 3 attempts to clear the certification. Please note that there should be a minimum gap of 7 days between each attempt. The exam attempts should be made within the remaining time of 2 months course access.

If I clear the assessment in the first attempt, is there a scope for improvement?
Yes. There is. Even after clearing the assessment in the first attempt, you can go for the remaining 2 attempts. The best grade among the 3 assessments will be considered as the final grade for certification.

Do I have to pay separately for the exam?
Not at all. The exam fee is included in the fee. You will not be charged anything extra for it.

What is the passing mark?
You need to score minimum 50% to become eligible for the certificate.

What if I am not able to pass the exam in first attempt?
No worries at all. If you are not able to pass the exam in first attempt, you will get two more attempts and we will not charge you a single rupee for it. Please note that there should be a minimum gap of 7 days before retaking the exam.

How is the curriculum designed?
The Digital Marketing course comprises 5 modules – SEO, SEM, SMM, Analytics and ORM. You will also get practical knowledge and hands-on experience through exhaustive practice simulations that will help you thorough the program from basic to intermediate level.

What are the next steps?
As soon you pay for the course, you will be provided with a login and password to access the MANIPALPROLEARN Portal (Learning Management System). You can find all the information and study material related to your course on the MANIPALPROLEARN Portal. You can access this platform 24x7, download PDF files of study material and chat with faculty to resolve your queries.

What will I be qualified to do upon completing the Digital Marketing Certification?
Upon successful completion of the program, you will be able to identify digital marketing strategies, implement digital marketing campaigns under stringent budgets and learn the techniques to improve page rankings on search & set up and manage social media page accounts, among others.

What are the pre requisite for this course?
You need not be any expert to pursue this certification. Basic computer knowledge along with proficiency in surfing internet will be helpful in pursuing our Digital Management Certification program.

For how long will I have access to the course materials?
You will have 3 months of access to the course material.

When will the Webinar classes conducted?
These webinars are conducted from the next month of your enrolment. They are live, wherein you will be able to interact with the faculty.

When will the webinar held and what will be the timings of webinar?
Each webinar session will be of 1½ hours to 2 hours. Webinars are generally conducted during alternate weekends and the date and timing of the same is shared 2-3 days in advance, via e-mail. Webinars will be conducted by CISCO WebEx.

Do I need to go to a particular location to attend the webinar?
Not at all. Webinars are conducted online and can be accessed from anywhere.

What if I miss the webinar?
In case you are unable to attend the live webinar, you can access the recorded version of the webinar on MANIPALPROLEARN PORTAL (Learning Management System).

I missed the webinar? How will I get my doubts cleared?
If you have missed the webinar and needs to your doubts cleared, you can chat with the faculty on the MANIPALPROLEARN PORTAL (Learning Management System).

Can I see the recorded version of the webinar, even if I have attended the live version?
Yes, of course. You can watch all the recorded version of all the webinars, how many ever times you want.

What is the relevance of the certification?
The Digital Marketing certificate offered by Manipal ProLearn on the successful completion of the course and is recognised in the industry.

When will I get the certificate?
You can download the e-certificate as soon as you complete your assessment. No hard copy certificates will be provided.

Does the programme provide job assistance services?
Oh yes, we provide 100% job placement assistance. You just need to update your profile on the link which we will share with you once you pass the exam. We conduct job drives in many cities across the country and you will have to attend the interview. While we do forward the resumes of our qualified learners, we do not guarantee job placements.

What are the payment options?
You can pay through your debit card or net banking in one shot. You can also pay by Credit Card of all leading banks. EMI Option can be availed when using credit card (interest will have to be borne by you).

What is the obvious next step after this course?
After this course, you can further upskill yourself by taking up Advanced Digital Marketing course or enrolling in our flagship Digital Marketing Professional Program in association with Google.

What If I have more queries?
In case, there is something more that you want to know, then please do call our Operations Head at 9958934646/8010230510 or drop us a mail at


Manipal ProLearn

Manipal ProLearn, a part of Manipal Global Education Services, offers a variety of professional certification programs across IT, Management and Finance domains. Carrying forward the Manipal legacy of over six decades in education, we help working professionals and students enhance their skills and fast-track their careers.
  • 25,000+ Professionals Trained
  • 15+ Global Knowledge Partners
  • 100 Professionally Certified Courses
  • 500 Classroom Batches
Manipal ProLearn has redefined learning in the professional certification program space with a wide range of course options, expert faculty and an award winning learning platform. Benchmarked against global certification standards of PMI, CIMA, PMBOK etc., our course content is designed and developed by industry experts.

Not only are these certification courses good for skill enhancement, but with industry recognized certification, they are also a great value add to one's resume. Over the last two years, more than 23,000 learners have advanced their careers with the aid of our courses.

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