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Certified International Marketing Analyst

Indian : Rs.4129
International : $70

Vskills certification for International Marketing Analyst assesses the candidate as per the company’s need for international marketing. The certification tests the candidates on various areas in international marketing like political environment, international trade theory, social & cultural environment, international marketing research, segmentation, targeting, positioning, market entry, international services marketing, global advertising and promotion, channel development and e-marketing.


This Course is intended for professionals and graduates wanting to excel in their chosen areas. It is also well suited for those who are already working and would like to take certification for further career progression. Earning Vskills International Marketing Analyst Certification can help candidate differentiate in today’s competitive job market, broaden their employment opportunities by displaying their advanced skills, and result in higher earning potential.


Job seekers looking to find employment in international marketing or marketing departments of various companies, students generally wanting to improve their skill set and make their CV stronger and existing employees looking for a better role can prove their employers the value of their skills through this certification.


International Marketing Analysts are in great demand. Companies specializing in international marketing or marketing is constantly hiring skilled international marketing analysts. Various public and private companies also need international marketing analysts for their international marketing or marketing departments.


Introduction to International Marketing

  • Marketing: A Universal Discipline
  • Principles of Marketing
  • Management Orientations
  • Benefits of International Marketing
  • Forces Affecting Global Integration and Marketing

The World Economy

  • The World Economy-An Overview
  • Economic Systems
  • Stages of Market Development
  • Income and Purchasing Power Parity
  • Degrees of Economic Cooperation
  • The World Trade Organization and GATT

International Trade Theory

  • Nation Trades With Nation
  • International Trade Theory
  • Commercial Policy
  • International Financial System

International Political Environment

  • The Political Environment
  • Political Risks
  • Indicators of Political Instability
  • Measures to Minimize Political Risk

Legal Environment

  • Legal Systems
  • Common Versus Code Law
  • Branch Versus Subsidiary
  • Business Ethics and Bribery

Social & Cultural Environment

  • Basic Aspects of Society and Culture
  • Analytical Approaches to Cultural Factors
  • Influence of Culture on Thinking Processes
  • Influence of Culture on Communication
  • Culture Values
  • Business Customs
  • Methods of Doing Business

International Marketing Research

  • Marketing Information Requirement
  • Sources of Market Information
  • Formal Marketing Research
  • What Information Is Needed?
  • Marketing Information System
  • Problems in International Marketing Research
  • Other Research Techniques

Segmentation, Targeting and Positioning

  • Global Market Segmentation
  • Global Targeting
  • Global Product Positioning

Market Entry and Expansion Strategies

  • Decision Criteria for International Business
  • Creating a Product Market Profile
  • Decision Model
  • Planning for Global Markets
  • Entry Alternatives
  • Market Expansion Strategies
  • Cooperative Strategies

Competitive Analysis and Strategic Positioning

  • Competition Analysis
  • Global and National Competitive Advantage
  • Other Forces Acting on the Diamond
  • Competitive Advantage and Strategic Models
  • Strategies for Creating Competitive Advantage
  • Strategic Position
  • Competitive Risk Containment

International Product Strategy

  • Products Basics and Categories
  • Product Positioning
  • Product Design Considerations
  • International Product Life Cycle
  • Product Standardization versus Product Adaptation
  • World Product

International Branding and Packaging

  • Introduction
  • Branding Levels and Alternatives
  • Brand Consolidation
  • Private Brand versus Manufacturer’s Brand
  • Single Brand versus Multiple Brands
  • Brand Origin and Selection
  • Brand Protection
  • International Packaging
  • Mandatory Package Modification

Marketing Industrial Products

  • The Volatility of Industrial Demand
  • ISO 9000 Certification: An International Standard of Quality
  • Promoting Industrial Products

International Marketing of Services

  • Introduction
  • Services: How are They Different From Products?
  • Government Intervention in the Trade in Services
  • Marketing Services Globally
  • Services Opportunities in Global Markets
  • Entering Global Markets
  • Market Environment for Business Services

Basic Pricing Concepts

  • Basic Pricing Concepts
  • Environmental Influences on Pricing Decisions
  • Framework for International Pricing Strategy

Dumping and Countertrade

  • Types of Dumping
  • Inefficiency in Transactions Costs

Transfer Pricing and Other Pricing Approaches

  • Transfer Pricing
  • Global Pricing Three Policy Alternatives
  • Price Quotations

Global Advertising

  • Selecting an Advertising Agency
  • Advertising Appeals and Product Characteristics
  • Creating Advertising
  • Global Media Considerations
  • Media Vehicles and Expenditures

Advertising School of Thoughts

  • Standardized International Advertising

Global Promotion

  • Public Relations and Publicity
  • The Growing Role of Public Relations in Global Marketing Communications
  • How Public Relations Practices Differ Around The World
  • Personal Selling
  • Sales Promotion
  • Direct Marketing
  • Trade Shows and Exhibitions
  • Sponsorship Promotion

Channels of Distribution

  • Introduction
  • Direct and Indirect Selling Channels
  • Types of Intermediaries
  • Types of Intermediaries: Indirect Channel

Channel Development & Adaptation

  • Channel Development
  • Channel Adaptation
  • Channel Decision
  • Determinants of Channel Types
  • A Guide for Developing a Marketing Plan

Physical Distribution & Documentation

  • Modes of Transportation
  • Packing
  • Container
  • Freight Forwarder and Custom House Broker
  • Documentation
  • Shipping Documents
  • Collection Documents

Global E-Marketing

  • Concepts and Definitions
  • Introduction
  • Communications
  • Targeting The Individual Customer: Beyond Segmentation
  • Relationship Marketing
  • Interactivity
  • Speed to Market
  • Living In an Age of Technological Discontinuities
  • New Technologies Change the Rules of Competition
  • Components of the Electronic Value Chain

Sources of Financing and International Money

  • Nonfinancial Institutions
  • Equity Financing
  • Financial Institutions
  • Government Agencies
  • International Financial Institutions / Development Banks
  • International Monetary Fund (IMF)

Negotiating with International Customers, Partners and Regulators

  • The Pervasive Impact of Culture on Negotiation Behavior
  • Differences in Thinking and Decision- Making Processes

Leading, Organizing, and Monitoring the Global Marketing Effort

  • Leadership
  • Patterns of International Organizational Development
  • International Division Structure
  • Geographic Structure
  • Implications for Changing Organizational Structure
  • Global Marketing Management Audit
  • The Global Marketing Audit
  • Setting Objectives and Scope of the Audit
  • Components of the Marketing Audit

The Future of Global Marketing

  • Six Major Changes
  • World Growth
  • The World Economy Dominates
Frequently Asked Questions

What is Vskills?

VSkills is a “skills testing” and certification exam conducted by - ICSIL, A Govt of India Undertaking and Govt of NCT Delhi Company. Vskills is a testing and certification programme focused on prior learning. Through Vskills Assessments, individuals with learning acquired outside of a formal classroom setting have the opportunity to get certified by appearing in standardized exams conducted throughout the nation at proctored centres.

What is Vskills Certification?

Vskills Certification is a professional skill test that is conducted to assure that a person is qualified to perform a job. It is a proof that the candidate has the requisite skills to do a job.

What are the benefits that I will get by taking Vskills Certification Exam?

Some of the benefits that you get on taking Vskills Certification exam are listed below,-

- Develop skills that are valued by experts in the industry
- Vskills Certifications opens avenue for candidates in various sectors
- Vskills Certification provides an opportunity to get certified in areas where you are not formally educated
- Vskills Certification enhances the chances of employment
- CVs of certified candidates are flagged on Monster India website as “Vskills Certified candidates” to employers.
- CVs of certified candidates are also tagged on website as “Vskills Certified candidates” to employers.
- CVs of all Vskills Certified candidates is shared with relevant employers for employment - Vskills Certified candidates are a part of the Job Centre for Life
- Vskills provides supplementary preparation material (hard copy or online videos) to candidate for easing the process of preparation.
- Vskills assessment exams are structured and regularly updated according to the industry standards
- Vskills Certifications do not require any time commitment since it is only a test and not classroom teaching.
- Vskills Certifications open avenues for candidates in various sectors
- Vskills Certifications provide an opportunity to get certified in areas where you are not formally educated
- Vskills Certifications greatly enhance the chances of employment

What is the duration of the course?

There is NO course duration for all certification exam. Exams are conducted on monthly basis and candidate has the flexibility to select the exam date from Exam Calender as per their per feasibility. Student can give the exam any time between 1 year from the date of enrollment.

What is the eligibility for registration?

There is no minimum qualification for taking up Vskills Certification Exam, so it is for everyone – from day to day users to senior management, say - Employees - Employers - Students - Teachers - Businessmen and Entrepreneurs - Housewives/Retired Professionals, etc

What is the duration of the exam?

Vskills Certification Exam is for one hour (1 hour) duration.

What type of questions are asked in the exam?

Vskills Certification Exam has 50 multiple choice questions (1 marks each), with no negative marking.

What is the passing percentage?

Passing percentage is 50% i.e., 25 marks need to be scored in order to clear the exam.

When is the the exam conducted?

Vskills Certification Exams are conducted on monthly basis and candidate has the flexibility to select the exam date from Exam Calender as per their per feasibility.

How many attempts can I give for a certification exam?

One exam attempt per registration with no limit on re-appearance.

Can I reschedule the exam?

Yes, candidate can re-shedule the exam till the date of exam after paying the re-schedule fees.

If I fail, what is the procedure to be followed for reappearing in the exam?

In case a candidate is unable to clear the exam then, candidate can register for exam retake by paying for registration fees of Rs. 1250/- but no reading material is sent.

Does the exam is available only in India?

Candidates residing outside India can register for specific certifications as listed under the international students by appearing in online open book exam.

Can I take two or more certification exams at one time?

Yes, candidate can take two or more exams at one time.

How tough will be the paper?

The certification exam is meant to assess the ability of the student in the particular domain and checks entry level to medium level skills in that particular domain. If you know the domain area, and have studied the accompanying material well, you will have no difficulty in passing the exam.

Do you provide any sample questions?

Practice tests are provided under every certification.

What is the duration of the certification?

There is no minimum duration of certification. You may register when you want; we suggest that minimum 30 days should be kept to go over the material provided at the time of registration.

Is the exam available for international candidates?

Yes, candidates residing outside India can follow the process for international students.

What kind of placement support is provided?

Vskills provides placement support to certified candidates as - CVs of certified candidates are flagged on Monster India website as “Vskills Certified candidates” to employers. - CVs of certified candidates are also tagged on website as “Vskills Certified candidates” to employers. - CVs of all Vskills Certified candidates is shared with relevant employers for employment - Vskills Certified candidates are a part of the Job Centre for Life

In case I am unable to take the exam will my fees be refunded?

As a policy under no circumstances will the fees be refunded to the candidate after registration, unless there is a situation that is unavoidable.

When is the result declared?

Result indicating pass or fail is told to candidate after finishing of the exam. Hard copy certificate and performance report is sent to candidates who had cleared the exam. Soft copy certificate is also e-mailed.

Is the material provided by you sufficient from exam point of view or should I refer other sources?

The study material provided by Vskills is a guideline for your exam, but you can refer to other sources for further clarity on any topic.

Are there any classes provided by you to prepare for the exam?

Vskills does not offer classes for any certification exam. The candidates have to prepare on its own for the exam. NO CLASSES are provided by Vskills.

Do you charge extra for placement assistance?

There are no charges apart from the registration fees or exam re-take in case candidate is unable to clear the certification exam.


V skills

VSkills is a “skills testing” and certification exam conducted by - ICSIL, A Govt of India Undertaking and Govt of NCT Delhi Company. It is one of the largest manpower companies of the government of NCT Delhi. VSkills certifications help candidates quantify and prove their skills in a particular domain - skills that are valued by the employer and are in great demand. Your Vskills Certificate is a proof that you have the requisite knowledge and makes you job ready - which is why employers rate VSkills certifications and look for people who have them.

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