Industrial marketing is the marketing of goods and services by one business to another. Business organizations include, among others, manufacturing companies, private sector organizations and educational institutions.
The purpose of the course is to help the student understand the concepts, meaning and importance of industrial marketing and to know the differences between industrial marketing and consumer marketing.
PDF, moodle books
understand the concepts, meaning and importance of industrial marketing.
Additional reading will be given to students.
What is the study mode of this course?
Full time or Part time.
What is the delivery mode of this course?
When can I start this course?
Can I finish this program earlier?
Can I contact the professor in this course?
Yes, through the platform.