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Digital Marketing Management

Indian : Rs.4999
International : $90
INTRODUCTION

Digital marketing is marketing that makes use of electronic devices (computers) such as personal computers, smartphones, cellphones, tablets and game consoles to engage with stakeholders.

Digital marketing applies technologies or platforms such as websites, e-mail, apps (classic and mobile) and social networks. Social Media Marketing is a component of digital marketing.This Course introduces students to different digital marketing possibilities.

Students are able to decide on different types of digital marketing campaigns and manage those accordingly in both consumer and business markets.Different types of operationalizations of digital marketing are introduced. Course creates basic understanding of internet and mobile marketing. Time is also devoted to pertinent issues in the web 2.0 e.g. social media, UGC, communities, virtual worlds, blogs and viral marketing.

OBJECTIVE

Digital marketing aims at creating, demonstrating, documenting, communicating and delivering value in digitized way to customers (B2C and B2B) and for managing customer relationships in ways that enhance digital joint value creation of customers, organizations and stakeholders (Journal of Digital Marketing Professor Salo established the journal and was the first editor).

WHY DIGITAL MARKETING?

Even professional buyers have used and are using digital tools e.g. social media in their daily job even more than the sellers (see Davis 2008).
65 % out of 1000 buyers operating in B2B markets tell that they start search process (new, rebuy, modified buy) with general search engines and after that move to industry specific search engines like business.com
Company websites are becoming even more important sources of information for buyers but only when time for closing deals comes apparent (Davis 2008b).

WHAT IS THE TARGET AUDIENCE
  • Professionals
  • Developers
  • IT Students
  • Beginners & Everyone who wants to learn Online Marketing
CONTENT

SECTION 1:

  • Introduction
  • Digital Marketing Introduction & Framework

SECTION 2:

  • Digital Marketing Tools
  • Laying the Foundation-Websites
  • Websites as Basis of e Retailing
  • Social Media Enabled Websites
  • SEO and Google Analytics

SECTION 3:

  • Distributing Content
  • Twitter and its Facts
  • Blogs and Business
  • Webcast-Webinar and Social TV

SECTION 4:

  • Engaging with our Customer
  • User Generated Content(UGC)
  • Social Media in Music Industry
  • Social Media, Communities and NPD
  • Innovation
  • Virtual Words

SECTION 5:

  • Interacting with Mobile Generation Customer
  • Mobile Technology
  • Mobile Marketing and Connectivity
  • Mobile Sources of Value
  • Gaming

SECTION 6:

  • Facebook & Other Social Networking Sites
  • Facebook Statistics
  • Facebook Finance,Games and Pages
  • Advertising and its cost
  • Value of Facebook Fan and Page
  • Propensity to recommend
  • How Linked In Engages it’s Users

SECTION 7:

  • New Trends in Content Presentation
  • Trends in content presentation and location based services

SECTION 8:

  • Digital Marketing tools in Various Markets
  • Digital Marketing use in Finland
  • Digital marketing Landscape and Business Relationship
  • Tools for creating and integrating digital infrastructure within business
  • Digital bonds and categorization
  • Strategies

SECTION 9:

  • Future of Digital Marketing
  • Changing Nature of Digital Marketing
  • Technological Change

WHAT THE STUDENT GETS
  • Over 31 lectures and 6 hours of content!
  • Digitally Active
  • Online Marketing
REQUIREMENTS
  • Middle level Knowledge of English(US)
  • Willingness to learn and achieve
  • Working Computer System with Speakers and Microphone
Frequently Asked Questions

What kind of study material is provided?
You will get online access to study using Rapid Skillz LMS where you will find material supporting the course.

Who is the certifying body for the courses?

After successful completion of the course, students will get certificate from Rapid Skillz jointly signed by Professor of the course.

What will I get after the completion of the programme?

As it is training oriented program, after completion you will find yourself with more confidence with increased knowledge related of this course along with Rapid Skillz Certificate.

What is the duration of the programme?

The duration of this program is 3 months.

What is the difference between classroom teaching and online course?

Classroom teaching requires physical presence of classroom and teacher, whereas distance learning courses can be studied anytime, anywhere as per your time schedule and convenience.

Can Foreign Nationals apply for the course?

Yes, anybody can apply from any part of the globe.For details of Fee Structure please contact us at info@rapidskillz.com or call at +91-9958934646

In case I am unable to take the exam will my fees be refunded?

As a policy under no circumstances will the fees be refunded to the candidate after registration.

Can I take two or more certification exams at one time?

Yes you can take as many numbers of courses at a time.

Does the exam is available only in India?

No, Exam is available all over the globe.

If I fail, what is the procedure to be followed for reappearing in the exam?

If you fail due to some reasons, you have to pay re-appear fee which is 50 % of the course fee and give your exam again.

How many attempts can I give for a certification exam?

There is no limit on re-appearance. You can re-appear by paying re-appear fee as many times you want.

When is the exam conducted?

Duration of the course is 3 months, whenever you are prepared for exams within duration of the course you can appear for exams.

What is the passing percentage?

Passing percentage is 50%.

Do you have any refund policy for this course?

We do not refund any payment. However we assure you of complete satisfaction. If you have any service related issue please contact us or mail us at info@rapidskillz.com.

What are the various options of making payment?

You can pay using Debit Card/Credit Card/Net Banking and cash cards.

Is there any option of interacting with the faculty?

Yes you have chance to interact with faculty twice in a month for 15 minutes and we would arrange a Skype call or you can get your emails answered from faculty.

What is the minimum eligibility required to get myself enrolled for the Programme?

Anybody can apply.

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Professor Jari Salo

Professor of Marketing, Digital Business and Digital Marketing, Oulu Business School, University of Oulu, Finland
He has degree in teaching and have been teaching over 10 years at different universities in Finland and also in Italy and Australia. He is currently running a consulting company in Finland and have raised more than 5 million $ of research money from Finnish companies and government. He used to be editor of Journal of Digital Marketing (Published by Indian company Serialspublications).

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