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Practitioners Approach To Digital Marketing

Indian : Rs.30679
International : $499
INTRODUCTION
Digital Marketing Training Practitioners Approach:- 
KnowledgeWoods Digital Marketing Training is a 100 Hours Comprehensive Activity Driven Course that has been developed to assist participants with in depth understanding of Online/Digital Marketing Channels, Processes, Tools & Techniques.
OBJECTIVE
Upon completion of this Hands-On Digital Marketing Course, participants will be able to:
  • Gain in depth understanding of Online/Digital Marketing Channels like Google AdWords, Social Media, Email, Search Engine Optimization, Affiliate & Mobile Marketing
  • Create and Execute Digital Marketing Campaigns to Promote Product/Service and Increase Revenues
  • Use Web Analytics to Analyze & Optimize Digital Marketing Campaigns
  • Prepare for Industry Recognized, Google & Facebook Certifications
  • Get Assistance for cracking Digital Marketing Jobs Interviews at First Attempt
  • Access to Online Resource Center for Downloadable Templates & Checklists which help you Excel at Work
CONTENT
Digital Marketing Snapshot
  • Why Digital Marketing
  • India Digital Marketing Trends and Forecast
  • Career Outlook for Digital Marketing Professionals (Companies needed Digital Marketing Professional)
  • Exploring Various Digital Assets :- Website Plan/Apps/Social Media Groups
  • Asset-focused Content, User Experience and Navigation in-line with Business Goal
  • Digital Marketing Roadmap
  • Course Structure & Methodology

Search Engine Optimization (SEO)
  • SEO Implementation Roadmap
  • How to manage Domain & Hosting Panel
  • Learn Site Planning
  • Static and Dynamic Websites: WordPress, Joomla, Drupal, Magento Installation, Plugins
  • Micro-format Data
  • Site Navigation
  • Page Speed
  • Relevancy
  • Keyword Research & Planning
  • Content Plan
  • Analytics and Webmaster Set Up
  • Analytics and Webmaster Integration
  • SEO Based Custom Reports
  • On Page and Off Page
  • Local SEO
  • International (Multilingual) SEO
  • Link Building Strategy (Guest Blogging, Forum Posting, Q&A, Blogging)
  • Competitor Analysis
  • SERP Check and Improvement

Google AdWords
  • Selecting the Campaign Type
  • Creating Relevant Ad Groups
  • Adding Keywords Specific to Ad Group
  • Concept of Negative Keywords and Search Terms
  • Selecting the Network Type
  • Choosing the Right Device
  • Adding Demographic Information
  • Language Selection
  • Bids Strategy
  • Budget Strategy
  • Ad Extension Types
  • Scheduling Ads
  • Ad Rotation and Frequency Capping
  • IP Exclusion
  • Dynamic Search Ads
  • Ad Types
  • Audience Selection
  • Auto Targeting (Dynamic Ads)
  • Dimensions (Date, Time, Gender)
  • AdWords Opportunities
  • Conversion Tracking
  • Reporting and Analysis
  • About MCC
  • Keyword Planner
  • Display Planner
  • Ad Preview and Diagnosis
  • Managing Dashboard
  • User Management
  • Shared Library
  • Billing
  • Account Setting
  • Linked Account
  • About Google Support
  • Bulk Operations
  • AdWords Editor
  • Customer Email Campaign
  • Gmail Sponsored Promotion

Facebook Paid Advertising
  • Introduction
  • Business Goal
  • Budgeting
  • Audience Segmentation and Selection
  • Types of Campaign - Branding Vs Lead Generation Vs Awareness
  • Advert Set
  • Advert Types - Likes, Conversion, Mobile Apps, Video, Custom Audience
  • Creative Design
  • Remarketing
  • Audience Selection
  • Facebook
  • Analyze and Audit
  • Reporting
  • Strategy
  • Managing Response

Organic Social Media Marketing
  • Business Goal
  • Plan
  • Type of Content (Photos, Videos, Text, Links)
  • Content Generation
  • Content Distribution Plan , Frequency
  • Creative Design
  • Analyze
  • Reports
  • Social Media Listening
  • Page Design
  • Group Plan
  • Google Plus
  • Facebook
  • Twitter
  • LinkedIn

Content Marketing
  • Research
  • Content Plan & Strategy
  • User Generated or Company Generated
  • Type Of Content (Video, Images, Text, White Paper, Success Stories, Reviews, E books, Case Studies, Content Hierarchy)
  • Content Creation (Title , SEO, Length of Content)
  • Type Of Distribution , Re-Purposing Content, Reduce-Reuse-Repurpose
  • Distribution (Paid and Organic) , Content Amplification
  • Optimizing the Distribution Spend
  • Social Media with Content Marketing
  • Reports

Email Marketing
  • Email Service Provider
  • Email Goal
  • Email Creative Design (Device Specific)
  • Text Vs Image Vs HTML
  • Best time to send email
  • Landing Page Design
  • List management
  • Content Plan
  • Auto Scheduler Mail, Auto Responder
  • Ip Black List
  • Spam Policies
  • Subscriber List
  • Opt In List
  • Email Campaign Analysis
  • Tracking
  • A/B Testing
  • Bounce rate

Mobile Marketing
  • Mobile Apps
  • Mobile Ads
  • Type of Devices
  • Connection Based Ads
  • Types of Ads - Video, Image, GIF
  • Report Analysis
  • Customer Push Notification
  • App Usage Reports
  • Types of Apps
  • App Demo - Video , Images
  • App CTA
  • App Discoverable location
  • SEO - App Store Optimization
  • Feedback and Reviews
  • Affiliates
  • Re Engagement

Web Analytics
  • Demo
  • Metrics Details
  • Standard Reports
  • Device Based Analytics (Web and Mobile Apps)
  • Integration with Webmaster, AdWords Google Display Network
  • Custom Report
  • Events Tracking
  • Goal Set Up
  • Cross Device
  • Google Tag Manager
  • Users Permissions
  • Assessing Google Analytics Data
  • Alerts and Intelligence
  • Experiments A/B Testing
  • Re Marketing Code and List Management
  • Third Party Tools Introduction
KEY FEATURES
  • Personal Website Domain & Hosting
  • Apply Key Concepts using Real Life Scenarios with Individual Google AdWords & Facebook Credits
  • Lifetime Access to KnowledgeWoods Digital Marketing Resource Center comprising of Videos Links, Templates, Checklists, Road Map etc.
  • Preparation for Google AdWords & Google Analytics Certification
  • Monthly Personality Development & Interview Preparation Sessions by Industry Experts
  • 6 Months Query Resolution/Doubts Clearing Facility over Email
  • Post Training Job Assistance Facility
Frequently Asked Questions


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KnowledgeWoods

KnowledgeWoods Consulting is an International Training & Consulting Company with key focus on providing its valued clientele across the world with High Quality Training and Support Services for Globally Recognized Certifications and High-in-Demand Courses such as PMP, ITIL, Oracle Primavera, Microsoft Project, Digital Marketing, and many others.
Functioning as one of the leading PMI Global R.E.P. (ID 2835), PEOPLECERT ATO, and Microsoft Silver Learning Partner across India and the Middle East, KnowledgeWoods has so far conducted over 2000+ training workshops and has trained over 30,000+ professionals worldwide.

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