Online simulation based Advanced Digital Marketing to learn & practice skills that will help you in efficient management of digital marketing strategies.
With a digital marketing certificate, one can find job opportunities as Online Marketing Manager, Social Media
- Real-time simulation exercises
- Simulated exercises to practice the concepts learnt.
- Test your Strategy
- To build e-mail campaigns or paid search campaigns, get $50,000 worth virtual money
- Email Marketing & Mobile Marketing
- Ace the concepts of Email Marketing & Mobile Marketing.
Upon completion of this course students will be able to -
- Identify digital marketing strategies that have the potential to win.
- Run digital marketing campaigns under stringent budgets.
- Strategize and create a holistic digital marketing plan that will complement and add to their offline marketing strategy.
- Build and maintain a cohesive digital media presence for your brands in line with their objectives.
- Monitor, Measure and Optimize performance of your digital media campaigns, both organic and paid.
- Learn how to buy and sell ad inventory in real time manner to make efficient transactions and achieve desired ROI.
Introduction to Digital Marketing
- Understand what digital marketing is
- Identify the need to go digital
- Identify the basic objectives of digital marketing
Search Engine Optimization
- Define Search Engine Optimization
- Understand how search engines work
- Identify the techniques used for SEO
- Identify the tools used for SEO audit
Fundamentals of Search Engine Marketing
- Identify search and display networks
- Identify the elements of a campaign structure
- Identify the methods for optimizing landing pages
- Define ad rank
- Define conversions
- Identify the metrics to optimize campaign performance
Advanced Search Engine Marketing
- Define the various types of keywords and tools used for keyword research
- Explain search ad formats and extensions
- Identify reports used to measure and optimize search campaign performance
- Define dynamic search ads
- Define product listing ads
Advanced Digital Display Marketing
- List the various targeting methodologies
- Identify the various display ad formats
- Define reports used to measure campaign performance
- Identify the various Optimization methods
Social Media Marketing
- Define social media marketing
- Describe how the various social websites can be used as marketing media
- Define Mobile Marketing
- Define mobile properties
- Identify best practices
- Identify advertising options for marketing on mobiles
- Identify methods used to market with mobiles
- Identify the key concepts of email marketing
- Identify the process for creating effective email marketing campaigns
- Identify the optimization methods to improve performance
- Define Digital Analytics
- Identify how Google Analytics works
- Identify the account structure required to measure the right data
- Define the main reports that can be viewed
Integrated Digital Marketing Campaigns
- Understand the concept of integrated digital marketing
- Identify why integrated digital marketing is important
- Identify the process of integration
Programmatic Buying, Email and Affiliate Marketing
- Programmatic Buying
- Email Marketing
- Affiliate Marketing
- Creating digital media plan
- Create and test the performance of your ads with 10 levels of gaming experience worth $50,000 virtual money.
- Identify digital marketing strategies that work and donít work without having to spend any real money on running campaigns.
- Create online search and display campaigns using Google AdWords.
- Get an industry-wide recognized certificate in Advanced Digital Marketing by Manipal ProLearn.
- Through our practice quizzes and MCQs you can test yourself on the skills learnt at every level. Test yourself by attempting the problem solving questions.
- Master the basics of Search Engine Marketing, Web Analytics, Mobile Marketing & more
- Learn how to achieve desired ROI through ’Programmatic Buying’, an automated & evolving platform allowing you to buy & sell ad inventory in a real time manner.
WHY SHOULD ATTEND
- Marketing Professionals/Web Marketers/Affiliate Marketers
- Aspiring Digital Marketing experts
- Entrepreneurs and budding entrepreneurs who want to fine tune their digital marketing campaigns
- Digital Media Professionals
- Online Campaign Professionals
Frequently Asked Questions
Manipal ProLearn, a part of Manipal Global Education Services, offers a variety of professional certification programs across IT, Management and Finance domains. Carrying forward the Manipal legacy of over six decades in education, we help working professionals and students enhance their skills and fast-track their careers.
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- 15+ Global Knowledge Partners
- 100 Professionally Certified Courses
- 500 Classroom Batches
Manipal ProLearn has redefined learning in the professional certification program space with a wide range of course options, expert faculty and an award winning learning platform. Benchmarked against global certification standards of PMI, CIMA, PMBOK etc., our course content is designed and developed by industry experts.
Not only are these certification courses good for skill enhancement, but with industry recognized certification, they are also a great value add to one's resume. Over the last two years, more than 23,000 learners have advanced their careers with the aid of our courses.