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Certified Consumer Behavior Analyst

Indian : Rs.4129
International : $70
INTRODUCTION

Vskills certification for Consumer Behavior Analyst assesses the candidate as per the company’s need for analyzing consumer behavior for marketing or sales of their products or services. The certification tests the candidates on various areas in consumer behavior basics, market segmentation, consumer perception, learning, attitudes, communication and personality of consumer, consumer in social settings, opinion leadership, decision making process¸ industrial buying behavior and online consumer behavior.

WHY SHOULD ONE TAKE THIS CERTIFICATION?

This Course is intended for professionals and graduates wanting to excel in their chosen areas. It is also well suited for those who are already working and would like to take certification for further career progression. Earning Vskills Consumer Behavior Analyst Certification can help candidate differentiate in today’s competitive job market, broaden their employment opportunities by displaying their advanced skills, and result in higher earning potential.

WHO WILL BENEFIT FROM TAKING THIS CERTIFICATION?

Job seekers looking to find employment in Marketing or Sales departments of various companies, students generally wanting to improve their skill set and make their CV stronger and existing employees looking for a better role can prove their employers the value of their skills through this certification.

COMPANIES THAT HIRE VSKILLS CONSUMER BEHAVIOR ANALYST

Consumer Behavior Analysts are in great demand. Companies specializing in Marketing or Sales or Consumer Research are constantly hiring skilled consumer behavior analysts. Various public and private companies also need consumer behavior analysts for their Marketing or Sales departments.

CONTENT

Introduction to Consumer Behaviour

  • Marketing and Customer Orientation
  • Diversity in Market Place
  • Buyer Behavior
  • Customer Roles
  • Organisational and Consumer Buying

Market Segmentation

  • Types of Markets
  • Market Segmentation
  • Consumer Research Process
  • Eight-Step Research Process
  • Conducting Research Study

Consumer As Individual

  • Consumer Need
  • Hulls Drives Reduction Theory
  • Maslow’s Hierarchy of Needs
  • McClelland’s Three Needs Theory
  • Consumer Motivation Concept
  • Values
  • Means - End Chain Model

Consumer Perception

  • Perception Basics
  • Elements of Perception
  • The Absolute Threshold
  • The Differential Threshold
  • Subliminal Perception
  • Process of Perception
  • What is value?
  • Choosing a Value Proposition
  • Dynamics of Perception
  • Perceptual Organization
  • Consumer Imagery

Consumer Learning

  • What is Learning?
  • Relevance
  • Consumer Learning
  • Behavioral Learning Theories
  • Cognitive Learning Theory
  • Measures of Consumer Learning

Consumer Attitudes

  • Attitudes
  • Models of Attitude
  • Attitude Formation
  • Strategies of Attitude Change

Consumer Personality

  • What is “personality”?
  • The Nature of Personality
  • Theories of Personality
  • Consumer Diversity
  • Brand Personality

Consumer Communication

  • Elements of Mass Communication
  • The Communication Process
  • Designing Persuasive Communications

Consumer and Social Settings

  • Group Dynamics
  • Functions of the Family
  • Consumer Socialization
  • Family Life Cycle
  • Family Decision Making
  • Influences on the Decision Process

Impact of Culture

  • Characteristics of Culture
  • Hofstede’s Five Dimensions of Culture
  • Measurement of Culture
  • Subcultures and Consumer Behavior
  • Personal Characteristics
  • Cross-Cultural Consumer Analysis
  • Alternative Multinational Strategies

Opinion Leadership

  • What is opinion Leadership
  • Measurement of Opinion Leadership
  • Opinion Leaders
  • The Interpersonal Flow of Communication
  • Diffusion Process
  • Adoption Process
  • Consumer Innovator

Decision Making Process

  • Levels of Consumer Decisions
  • Decision making Process
  • Variables shaping the Decision Process
  • Types of Decision Behavior
  • Consumer Decision-Making
  • Models of Consumer Behavior

Industrial Buying Behaviour

  • Expectations within the organization
  • Characteristics of the Product and the Buying Organisation
  • Nature of the Decision-making Process
  • Customer Relationship Management (CRM)

Online Consumer Behavior

  • Introduction
  • E-Commerce Basics
  • Search Engine Optimization
  • Social Media
  • Behavioral Targeting
  • Privacy
  • Online Consumer Types
  • The 7 C’s of E-Commerce
  • Process of Online Buyer Behavior

 

Frequently Asked Questions


What is Vskills?

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What is Vskills Certification?

Vskills Certification is a professional skill test that is conducted to assure that a person is qualified to perform a job. It is a proof that the candidate has the requisite skills to do a job.

What are the benefits that I will get by taking Vskills Certification Exam?

Some of the benefits that you get on taking Vskills Certification exam are listed below,-

- Develop skills that are valued by experts in the industry
- Vskills Certifications opens avenue for candidates in various sectors
- Vskills Certification provides an opportunity to get certified in areas where you are not formally educated
- Vskills Certification enhances the chances of employment
- CVs of certified candidates are flagged on Monster India website as “Vskills Certified candidates” to employers.
- CVs of certified candidates are also tagged on Shine.com website as “Vskills Certified candidates” to employers.
- CVs of all Vskills Certified candidates is shared with relevant employers for employment - Vskills Certified candidates are a part of the Job Centre for Life
- Vskills provides supplementary preparation material (hard copy or online videos) to candidate for easing the process of preparation.
- Vskills assessment exams are structured and regularly updated according to the industry standards
- Vskills Certifications do not require any time commitment since it is only a test and not classroom teaching.
- Vskills Certifications open avenues for candidates in various sectors
- Vskills Certifications provide an opportunity to get certified in areas where you are not formally educated
- Vskills Certifications greatly enhance the chances of employment

What is the duration of the course?

There is NO course duration for all certification exam. Exams are conducted on monthly basis and candidate has the flexibility to select the exam date from Exam Calender as per their per feasibility. Student can give the exam any time between 1 year from the date of enrollment.

What is the eligibility for registration?

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Vskills Certification Exam is for one hour (1 hour) duration.

What type of questions are asked in the exam?

Vskills Certification Exam has 50 multiple choice questions (1 marks each), with no negative marking.

What is the passing percentage?

Passing percentage is 50% i.e., 25 marks need to be scored in order to clear the exam.

When is the the exam conducted?

Vskills Certification Exams are conducted on monthly basis and candidate has the flexibility to select the exam date from Exam Calender as per their per feasibility.

How many attempts can I give for a certification exam?

One exam attempt per registration with no limit on re-appearance.

Can I reschedule the exam?

Yes, candidate can re-shedule the exam till the date of exam after paying the re-schedule fees.

If I fail, what is the procedure to be followed for reappearing in the exam?

In case a candidate is unable to clear the exam then, candidate can register for exam retake by paying for registration fees of Rs. 1250/- but no reading material is sent.

Does the exam is available only in India?

Candidates residing outside India can register for specific certifications as listed under the international students by appearing in online open book exam.

Can I take two or more certification exams at one time?

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How tough will be the paper?

The certification exam is meant to assess the ability of the student in the particular domain and checks entry level to medium level skills in that particular domain. If you know the domain area, and have studied the accompanying material well, you will have no difficulty in passing the exam.

Do you provide any sample questions?

Practice tests are provided under every certification.

What is the duration of the certification?

There is no minimum duration of certification. You may register when you want; we suggest that minimum 30 days should be kept to go over the material provided at the time of registration.

Is the exam available for international candidates?

Yes, candidates residing outside India can follow the process for international students.

What kind of placement support is provided?

Vskills provides placement support to certified candidates as - CVs of certified candidates are flagged on Monster India website as “Vskills Certified candidates” to employers. - CVs of certified candidates are also tagged on Shine.com website as “Vskills Certified candidates” to employers. - CVs of all Vskills Certified candidates is shared with relevant employers for employment - Vskills Certified candidates are a part of the Job Centre for Life

In case I am unable to take the exam will my fees be refunded?

As a policy under no circumstances will the fees be refunded to the candidate after registration, unless there is a situation that is unavoidable.

When is the result declared?

Result indicating pass or fail is told to candidate after finishing of the exam. Hard copy certificate and performance report is sent to candidates who had cleared the exam. Soft copy certificate is also e-mailed.

Is the material provided by you sufficient from exam point of view or should I refer other sources?

The study material provided by Vskills is a guideline for your exam, but you can refer to other sources for further clarity on any topic.

Are there any classes provided by you to prepare for the exam?

Vskills does not offer classes for any certification exam. The candidates have to prepare on its own for the exam. NO CLASSES are provided by Vskills.

Do you charge extra for placement assistance?

There are no charges apart from the registration fees or exam re-take in case candidate is unable to clear the certification exam.

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V skills

VSkills is a “skills testing” and certification exam conducted by - ICSIL, A Govt of India Undertaking and Govt of NCT Delhi Company. It is one of the largest manpower companies of the government of NCT Delhi. VSkills certifications help candidates quantify and prove their skills in a particular domain - skills that are valued by the employer and are in great demand. Your Vskills Certificate is a proof that you have the requisite knowledge and makes you job ready - which is why employers rate VSkills certifications and look for people who have them.

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