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Certified Marketing Manager

Indian : Rs.4129
International : $70
INTRODUCTION

Vskills certification for Marketing Manager assesses the candidate as per the company’s need for marketing of products or services which are to be marketed for increased sales and profitability. The certification tests the candidates on various areas in marketing strategies, marketing plans, techniques and methods to connect with customers, methods to analyze consumer and business markets, identifying market segments, developing a brand and delivering value and applying e-commerce marketing strategies.

WHY SHOULD ONE TAKE THIS CERTIFICATION?

This Course is intended for professionals and graduates wanting to excel in their chosen areas. It is also well suited for those who are already working and would like to take certification for further career progression. Earning Vskills Marketing Manager Certification can help candidate differentiate in today’s competitive job market, broaden their employment opportunities by displaying their advanced skills, and result in higher earning potential.

WHO WILL BENEFIT FROM TAKING THIS CERTIFICATION?

Job seekers looking to find employment in Banks, Private companies, MNCs, Corporates, and marketing agencies or marketing departments of various companies, students generally wanting to improve their skill set and make their CV stronger and existing employees looking for a better role can prove their employers the value of their skills through this certification.

COMPANIES THAT HIRE VSKILLS CERTIFIED MARKETING MANAGER

Marketing Manager are in great demand. Companies specializing in marketing of products or services are constantly hiring skilled marketing managers. Various public and private companies also need marketing managers for their marketing departments.

CONTENT

Introduction To Marketing Management

  • Defining Marketing for the 21st Century
  • Core Concepts in Marketing
  • Marketing Environment
  • Company Orientation towards Market Place
  • The Holistic Marketing Concept
  • Difference between Sales & Marketing

Developing Marketing Strategies And Plans

  • Mission Statement
  • The Market
  • Competition - Direct and indirect
  • Sample Marketing Plan Outline

Capturing Marketing Insights

  • Marketing Information Systems
  • Analysing the Macro environment
  • Marketing Research
  • Measuring Marketing Productivity
  • Forecasting and Demand Measurement
  • Marketing Mix Modelling

Connecting With Customers

  • Creating Customer Value, Satisfaction, and Loyalty
  • Maximizing Customer Lifetime Value
  • Cultivating Customer Relationships
  • Customer Database and Marketing

Analysing Consumer Markets

  • Factors influencing consumer behaviour
  • Major Psychological Processes
  • Buying Decision Process

Analysing Business Markets

  • Organisational Buying
  • Business Buying Decision Process
  • Procurement Process
  • Managing B2B Customer Relationships

Identifying Market Segments And Targets

  • Levels of Market Segmentation
  • Approaches to Segmenting Markets
  • Market Targeting

Building Strong Brands

  • Measuring Sources of Brand Equity
  • Brand Image
  • Key Success Criteria
  • The Brand Value Chain

Developing A Brand Equity Measurement System

  • Brand Audit
  • Brand Equity Management System

Shaping The Market Offerings

  • Setting Product Strategy
  • Designing and Managing Services
  • Developing Pricing Strategies and Programs
  • The Business Name
  • Promotion
  • Customer service

Delivering Value

  • Designing and Managing Integrated Marketing Channels
  • Role of Marketing Channels
  • Analyzing Customers’ Desired Service Output Levels
  • Identifying Major Channel Alternatives
  • Managing Retailing, Wholesaling, and Logistics
  • Channel Integration and Systems
  • The New Competition in Retailing
  • Legal and Ethical Issues in Channel Relations
  • The Value Chain
  • Value Delivery—Companies’ Requirement

E-Commerce Marketing Practices

  • Pure-Click Companies
  • Brick-and-Click Companies
  • M-Commerce

Communicating Value

  • Integrated Marketing Communications
  • Managing Personal Communications
  • Word of Mouth
  • Personal Selling and Sales Force

 

Frequently Asked Questions


What is Vskills?

VSkills is a “skills testing” and certification exam conducted by - ICSIL, A Govt of India Undertaking and Govt of NCT Delhi Company. Vskills is a testing and certification programme focused on prior learning. Through Vskills Assessments, individuals with learning acquired outside of a formal classroom setting have the opportunity to get certified by appearing in standardized exams conducted throughout the nation at proctored centres.

What is Vskills Certification?

Vskills Certification is a professional skill test that is conducted to assure that a person is qualified to perform a job. It is a proof that the candidate has the requisite skills to do a job.

What are the benefits that I will get by taking Vskills Certification Exam?

Some of the benefits that you get on taking Vskills Certification exam are listed below,-

- Develop skills that are valued by experts in the industry
- Vskills Certifications opens avenue for candidates in various sectors
- Vskills Certification provides an opportunity to get certified in areas where you are not formally educated
- Vskills Certification enhances the chances of employment
- CVs of certified candidates are flagged on Monster India website as “Vskills Certified candidates” to employers.
- CVs of certified candidates are also tagged on Shine.com website as “Vskills Certified candidates” to employers.
- CVs of all Vskills Certified candidates is shared with relevant employers for employment - Vskills Certified candidates are a part of the Job Centre for Life
- Vskills provides supplementary preparation material (hard copy or online videos) to candidate for easing the process of preparation.
- Vskills assessment exams are structured and regularly updated according to the industry standards
- Vskills Certifications do not require any time commitment since it is only a test and not classroom teaching.
- Vskills Certifications open avenues for candidates in various sectors
- Vskills Certifications provide an opportunity to get certified in areas where you are not formally educated
- Vskills Certifications greatly enhance the chances of employment

What is the duration of the course?

There is NO course duration for all certification exam. Exams are conducted on monthly basis and candidate has the flexibility to select the exam date from Exam Calender as per their per feasibility. Student can give the exam any time between 1 year from the date of enrollment.

What is the eligibility for registration?

There is no minimum qualification for taking up Vskills Certification Exam, so it is for everyone – from day to day users to senior management, say - Employees - Employers - Students - Teachers - Businessmen and Entrepreneurs - Housewives/Retired Professionals, etc

What is the duration of the exam?

Vskills Certification Exam is for one hour (1 hour) duration.

What type of questions are asked in the exam?

Vskills Certification Exam has 50 multiple choice questions (1 marks each), with no negative marking.

What is the passing percentage?

Passing percentage is 50% i.e., 25 marks need to be scored in order to clear the exam.

When is the the exam conducted?

Vskills Certification Exams are conducted on monthly basis and candidate has the flexibility to select the exam date from Exam Calender as per their per feasibility.

How many attempts can I give for a certification exam?

One exam attempt per registration with no limit on re-appearance.

Can I reschedule the exam?

Yes, candidate can re-shedule the exam till the date of exam after paying the re-schedule fees.

If I fail, what is the procedure to be followed for reappearing in the exam?

In case a candidate is unable to clear the exam then, candidate can register for exam retake by paying for registration fees of Rs. 1250/- but no reading material is sent.

Does the exam is available only in India?

Candidates residing outside India can register for specific certifications as listed under the international students by appearing in online open book exam.

Can I take two or more certification exams at one time?

Yes, candidate can take two or more exams at one time.

How tough will be the paper?

The certification exam is meant to assess the ability of the student in the particular domain and checks entry level to medium level skills in that particular domain. If you know the domain area, and have studied the accompanying material well, you will have no difficulty in passing the exam.

Do you provide any sample questions?

Practice tests are provided under every certification.

What is the duration of the certification?

There is no minimum duration of certification. You may register when you want; we suggest that minimum 30 days should be kept to go over the material provided at the time of registration.

Is the exam available for international candidates?

Yes, candidates residing outside India can follow the process for international students.

What kind of placement support is provided?

Vskills provides placement support to certified candidates as - CVs of certified candidates are flagged on Monster India website as “Vskills Certified candidates” to employers. - CVs of certified candidates are also tagged on Shine.com website as “Vskills Certified candidates” to employers. - CVs of all Vskills Certified candidates is shared with relevant employers for employment - Vskills Certified candidates are a part of the Job Centre for Life

In case I am unable to take the exam will my fees be refunded?

As a policy under no circumstances will the fees be refunded to the candidate after registration, unless there is a situation that is unavoidable.

When is the result declared?

Result indicating pass or fail is told to candidate after finishing of the exam. Hard copy certificate and performance report is sent to candidates who had cleared the exam. Soft copy certificate is also e-mailed.

Is the material provided by you sufficient from exam point of view or should I refer other sources?

The study material provided by Vskills is a guideline for your exam, but you can refer to other sources for further clarity on any topic.

Are there any classes provided by you to prepare for the exam?

Vskills does not offer classes for any certification exam. The candidates have to prepare on its own for the exam. NO CLASSES are provided by Vskills.

Do you charge extra for placement assistance?

There are no charges apart from the registration fees or exam re-take in case candidate is unable to clear the certification exam.

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V skills

VSkills is a “skills testing” and certification exam conducted by - ICSIL, A Govt of India Undertaking and Govt of NCT Delhi Company. It is one of the largest manpower companies of the government of NCT Delhi. VSkills certifications help candidates quantify and prove their skills in a particular domain - skills that are valued by the employer and are in great demand. Your Vskills Certificate is a proof that you have the requisite knowledge and makes you job ready - which is why employers rate VSkills certifications and look for people who have them.

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